UX/UI Design

GreenUI Design System

GreenUI is Playbypoint’s unified Design System, created to establish consistency, scalability, and efficiency across web and mobile products. Built using a Design Tokens First methodology, it provides a centralized foundation for design and development through reusable components, semantic tokens, and documented patterns.

Year :

2025

Industry :

Sport Tech

Client :

Playbypoint

Project Duration :

12 Weeks

Problem :

As Playbypoint expanded across player-facing applications, administrative dashboards, club websites, memberships, bookings, communications, payments, and reporting tools, inconsistencies began to emerge across components, typography, spacing, colors, and interaction patterns. Without a unified design foundation, teams often solved similar problems independently, leading to duplicated work, slower delivery cycles, increased maintenance complexity, and fragmented experiences across web and mobile products. As the platform continued to scale, establishing a single source of truth through a scalable Design System became essential to improve consistency, efficiency, and long-term growth.

Solution :

GreenUI was built using a Design Tokens First methodology, creating a scalable foundation that ensures consistency across Playbypoint’s entire ecosystem. The system is structured through three core layers:

  • Primitive Tokens — Core design values such as color, typography, spacing, radius, and elevation.

  • Semantic Tokens — Context-driven tokens that define how those values are used throughout the experience.

  • Component Tokens — UI-specific tokens that power reusable components and interaction patterns.

This architecture enables faster design decisions, easier maintenance, and a consistent experience across products and platforms.

Challenge :

The biggest challenge was designing a system flexible enough to support multiple products, platforms, and future business needs without becoming overly complex. Establishing token architecture, semantic foundations, component standards, and governance processes required balancing scalability, maintainability, and ease of adoption across teams.

Summary :

GreenUI transformed the way Playbypoint designs and builds products. By implementing a Design Tokens Firstframework, the team established a scalable and future-proof foundation that improved consistency, reduced design debt, accelerated delivery, and created a more cohesive experience for both users and internal teams.

More Projects

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

New release

Preview

UX/UI Design

GreenUI Design System

GreenUI is Playbypoint’s unified Design System, created to establish consistency, scalability, and efficiency across web and mobile products. Built using a Design Tokens First methodology, it provides a centralized foundation for design and development through reusable components, semantic tokens, and documented patterns.

Year :

2025

Industry :

Sport Tech

Client :

Playbypoint

Project Duration :

12 Weeks

Problem :

As Playbypoint expanded across player-facing applications, administrative dashboards, club websites, memberships, bookings, communications, payments, and reporting tools, inconsistencies began to emerge across components, typography, spacing, colors, and interaction patterns. Without a unified design foundation, teams often solved similar problems independently, leading to duplicated work, slower delivery cycles, increased maintenance complexity, and fragmented experiences across web and mobile products. As the platform continued to scale, establishing a single source of truth through a scalable Design System became essential to improve consistency, efficiency, and long-term growth.

Solution :

GreenUI was built using a Design Tokens First methodology, creating a scalable foundation that ensures consistency across Playbypoint’s entire ecosystem. The system is structured through three core layers:

  • Primitive Tokens — Core design values such as color, typography, spacing, radius, and elevation.

  • Semantic Tokens — Context-driven tokens that define how those values are used throughout the experience.

  • Component Tokens — UI-specific tokens that power reusable components and interaction patterns.

This architecture enables faster design decisions, easier maintenance, and a consistent experience across products and platforms.

Challenge :

The biggest challenge was designing a system flexible enough to support multiple products, platforms, and future business needs without becoming overly complex. Establishing token architecture, semantic foundations, component standards, and governance processes required balancing scalability, maintainability, and ease of adoption across teams.

Summary :

GreenUI transformed the way Playbypoint designs and builds products. By implementing a Design Tokens Firstframework, the team established a scalable and future-proof foundation that improved consistency, reduced design debt, accelerated delivery, and created a more cohesive experience for both users and internal teams.

More Projects

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

New release

Preview

UX/UI Design

GreenUI Design System

GreenUI is Playbypoint’s unified Design System, created to establish consistency, scalability, and efficiency across web and mobile products. Built using a Design Tokens First methodology, it provides a centralized foundation for design and development through reusable components, semantic tokens, and documented patterns.

Year :

2025

Industry :

Sport Tech

Client :

Playbypoint

Project Duration :

12 Weeks

Problem :

As Playbypoint expanded across player-facing applications, administrative dashboards, club websites, memberships, bookings, communications, payments, and reporting tools, inconsistencies began to emerge across components, typography, spacing, colors, and interaction patterns. Without a unified design foundation, teams often solved similar problems independently, leading to duplicated work, slower delivery cycles, increased maintenance complexity, and fragmented experiences across web and mobile products. As the platform continued to scale, establishing a single source of truth through a scalable Design System became essential to improve consistency, efficiency, and long-term growth.

Solution :

GreenUI was built using a Design Tokens First methodology, creating a scalable foundation that ensures consistency across Playbypoint’s entire ecosystem. The system is structured through three core layers:

  • Primitive Tokens — Core design values such as color, typography, spacing, radius, and elevation.

  • Semantic Tokens — Context-driven tokens that define how those values are used throughout the experience.

  • Component Tokens — UI-specific tokens that power reusable components and interaction patterns.

This architecture enables faster design decisions, easier maintenance, and a consistent experience across products and platforms.

Challenge :

The biggest challenge was designing a system flexible enough to support multiple products, platforms, and future business needs without becoming overly complex. Establishing token architecture, semantic foundations, component standards, and governance processes required balancing scalability, maintainability, and ease of adoption across teams.

Summary :

GreenUI transformed the way Playbypoint designs and builds products. By implementing a Design Tokens Firstframework, the team established a scalable and future-proof foundation that improved consistency, reduced design debt, accelerated delivery, and created a more cohesive experience for both users and internal teams.

More Projects

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Featured Project Cover Image

UX/UI Design

Dating App

Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Project Cover Image

UX/UI Design

Tirus e-Learning

Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

Featured Project Cover Image

UX/UI Design

One Tap Project

One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

UX/UI Design

ASOS Redesign

A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

UI Components V1

A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

Featured Project Cover Image

UX/UI Design

Polaris Dashboard

Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.

New release

Preview

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