UX/UI Design
Marketing Kit
Marketing Kit is a native marketing automation platform built directly into Playbypoint, enabling clubs to communicate with players through targeted messaging, audience segmentation, analytics, and automated customer journeys—all powered by real booking and membership data.
Year :
2026
Industry :
Sports Technology
Client :
Playbypoint
Project Duration :
12 Weeks

Problem :
Clubs lacked effective communication tools to engage players throughout their lifecycle. Existing solutions offered limited segmentation, no automation capabilities, and poor visibility into campaign performance. As a result, operators relied on disconnected third-party tools, manual processes, and generic communications that reduced participation, retention, and overall engagement.

Solution :
We Designed a native communication ecosystem within Playbypoint that allows clubs to:
Create targeted player segments based on behavior and membership data.
Send communications through Email, Push Notifications, Announcement Feed, and SMS.
Automate customer journeys such as onboarding, reminders, and re-engagement campaigns.
Track delivery, engagement, and performance metrics from a centralized dashboard.
This transformed communication from a manual process into a data-driven marketing engine integrated directly into club operations.


Challenge :
The biggest challenge was balancing powerful marketing capabilities with simplicity. Most clubs did not want a complex marketing platform—they needed intuitive tools embedded within their existing workflow. The solution had to support advanced segmentation and automation while remaining accessible to non-technical club operators.
Summary :
Marketing Kit transformed Playbypoint from a club management platform into a complete engagement ecosystem. By combining player data, multi-channel communication, automation, and analytics in a single experience, clubs can increase participation, improve retention, reduce operational effort, and generate more revenue without relying on external marketing tools.

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UX/UI Design
Marketing Kit
Marketing Kit is a native marketing automation platform built directly into Playbypoint, enabling clubs to communicate with players through targeted messaging, audience segmentation, analytics, and automated customer journeys—all powered by real booking and membership data.
Year :
2026
Industry :
Sports Technology
Client :
Playbypoint
Project Duration :
12 Weeks

Problem :
Clubs lacked effective communication tools to engage players throughout their lifecycle. Existing solutions offered limited segmentation, no automation capabilities, and poor visibility into campaign performance. As a result, operators relied on disconnected third-party tools, manual processes, and generic communications that reduced participation, retention, and overall engagement.

Solution :
We Designed a native communication ecosystem within Playbypoint that allows clubs to:
Create targeted player segments based on behavior and membership data.
Send communications through Email, Push Notifications, Announcement Feed, and SMS.
Automate customer journeys such as onboarding, reminders, and re-engagement campaigns.
Track delivery, engagement, and performance metrics from a centralized dashboard.
This transformed communication from a manual process into a data-driven marketing engine integrated directly into club operations.


Challenge :
The biggest challenge was balancing powerful marketing capabilities with simplicity. Most clubs did not want a complex marketing platform—they needed intuitive tools embedded within their existing workflow. The solution had to support advanced segmentation and automation while remaining accessible to non-technical club operators.
Summary :
Marketing Kit transformed Playbypoint from a club management platform into a complete engagement ecosystem. By combining player data, multi-channel communication, automation, and analytics in a single experience, clubs can increase participation, improve retention, reduce operational effort, and generate more revenue without relying on external marketing tools.

More Projects
New release
Preview
UX/UI Design
Marketing Kit
Marketing Kit is a native marketing automation platform built directly into Playbypoint, enabling clubs to communicate with players through targeted messaging, audience segmentation, analytics, and automated customer journeys—all powered by real booking and membership data.
Year :
2026
Industry :
Sports Technology
Client :
Playbypoint
Project Duration :
12 Weeks

Problem :
Clubs lacked effective communication tools to engage players throughout their lifecycle. Existing solutions offered limited segmentation, no automation capabilities, and poor visibility into campaign performance. As a result, operators relied on disconnected third-party tools, manual processes, and generic communications that reduced participation, retention, and overall engagement.

Solution :
We Designed a native communication ecosystem within Playbypoint that allows clubs to:
Create targeted player segments based on behavior and membership data.
Send communications through Email, Push Notifications, Announcement Feed, and SMS.
Automate customer journeys such as onboarding, reminders, and re-engagement campaigns.
Track delivery, engagement, and performance metrics from a centralized dashboard.
This transformed communication from a manual process into a data-driven marketing engine integrated directly into club operations.


Challenge :
The biggest challenge was balancing powerful marketing capabilities with simplicity. Most clubs did not want a complex marketing platform—they needed intuitive tools embedded within their existing workflow. The solution had to support advanced segmentation and automation while remaining accessible to non-technical club operators.
Summary :
Marketing Kit transformed Playbypoint from a club management platform into a complete engagement ecosystem. By combining player data, multi-channel communication, automation, and analytics in a single experience, clubs can increase participation, improve retention, reduce operational effort, and generate more revenue without relying on external marketing tools.

More Projects
New release
Preview





