UX/UI Design
GMDY Website
GMDY is an athlete storytelling and monetization platform that lets fans "shop like a pro, live like a pro" — buying the same gear their favorite athletes use while giving athletes tools to monetize their personal brand, social influence, and NFT collections.
Year :
2021
Industry :
E-commerce
Client :
GMDY
Project Duration :
3 Weeks
Problem :
Athletes traditionally struggle to monetize their personal brand beyond endorsement deals controlled by sponsors, while fans have no direct way to shop products tied to specific athletes and teams they admire — the connection between "I love this player" and "I can shop like them" was missing a dedicated platform.
Solution :
I designed a bold, sports-editorial homepage anchored by dynamic athlete photography and a direct value proposition ("Shop Like A Pro. Live Like A Pro."). A structured search bar lets users filter by Sport, Team, and specific Athlete (e.g., LeBron James), routing fans straight to relevant gear. Below the fold, a featured products grid showcases real team merchandise (jerseys, shorts, accessories) with clear pricing and quick "Buy Now" actions, keeping the path from inspiration to purchase short.
Challenge :
The challenge was balancing GMDY's dual identity — part sports media/storytelling brand, part e-commerce platform — so the site felt as aspirational as a sports documentary while still functioning as a straightforward shopping experience. The dark, high-contrast hero needed to transition smoothly into a lighter, conversion-focused product grid without feeling like two disconnected websites stitched together.
Summary :
GMDY's website bridges athlete storytelling and e-commerce into a single experience — letting fans discover, connect with, and shop products tied to the athletes and teams they follow. The bold visual identity reinforces the platform's positioning as more than a store: a place where fan identity and athlete brand intersect.
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Dating App
Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.
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Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.
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UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
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A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
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Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
New release
Preview
UX/UI Design
GMDY Website
GMDY is an athlete storytelling and monetization platform that lets fans "shop like a pro, live like a pro" — buying the same gear their favorite athletes use while giving athletes tools to monetize their personal brand, social influence, and NFT collections.
Year :
2021
Industry :
E-commerce
Client :
GMDY
Project Duration :
3 Weeks
Problem :
Athletes traditionally struggle to monetize their personal brand beyond endorsement deals controlled by sponsors, while fans have no direct way to shop products tied to specific athletes and teams they admire — the connection between "I love this player" and "I can shop like them" was missing a dedicated platform.
Solution :
I designed a bold, sports-editorial homepage anchored by dynamic athlete photography and a direct value proposition ("Shop Like A Pro. Live Like A Pro."). A structured search bar lets users filter by Sport, Team, and specific Athlete (e.g., LeBron James), routing fans straight to relevant gear. Below the fold, a featured products grid showcases real team merchandise (jerseys, shorts, accessories) with clear pricing and quick "Buy Now" actions, keeping the path from inspiration to purchase short.
Challenge :
The challenge was balancing GMDY's dual identity — part sports media/storytelling brand, part e-commerce platform — so the site felt as aspirational as a sports documentary while still functioning as a straightforward shopping experience. The dark, high-contrast hero needed to transition smoothly into a lighter, conversion-focused product grid without feeling like two disconnected websites stitched together.
Summary :
GMDY's website bridges athlete storytelling and e-commerce into a single experience — letting fans discover, connect with, and shop products tied to the athletes and teams they follow. The bold visual identity reinforces the platform's positioning as more than a store: a place where fan identity and athlete brand intersect.
More Projects
UX/UI Design
Dating App
Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.
UX/UI Design
Dating App
Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.
UX/UI Design
Dating App
Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.
UX/UI Design
Tirus e-Learning
Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.
UX/UI Design
Tirus e-Learning
Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.
UX/UI Design
Tirus e-Learning
Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.
UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
New release
Preview
UX/UI Design
GMDY Website
GMDY is an athlete storytelling and monetization platform that lets fans "shop like a pro, live like a pro" — buying the same gear their favorite athletes use while giving athletes tools to monetize their personal brand, social influence, and NFT collections.
Year :
2021
Industry :
E-commerce
Client :
GMDY
Project Duration :
3 Weeks
Problem :
Athletes traditionally struggle to monetize their personal brand beyond endorsement deals controlled by sponsors, while fans have no direct way to shop products tied to specific athletes and teams they admire — the connection between "I love this player" and "I can shop like them" was missing a dedicated platform.
Solution :
I designed a bold, sports-editorial homepage anchored by dynamic athlete photography and a direct value proposition ("Shop Like A Pro. Live Like A Pro."). A structured search bar lets users filter by Sport, Team, and specific Athlete (e.g., LeBron James), routing fans straight to relevant gear. Below the fold, a featured products grid showcases real team merchandise (jerseys, shorts, accessories) with clear pricing and quick "Buy Now" actions, keeping the path from inspiration to purchase short.
Challenge :
The challenge was balancing GMDY's dual identity — part sports media/storytelling brand, part e-commerce platform — so the site felt as aspirational as a sports documentary while still functioning as a straightforward shopping experience. The dark, high-contrast hero needed to transition smoothly into a lighter, conversion-focused product grid without feeling like two disconnected websites stitched together.
Summary :
GMDY's website bridges athlete storytelling and e-commerce into a single experience — letting fans discover, connect with, and shop products tied to the athletes and teams they follow. The bold visual identity reinforces the platform's positioning as more than a store: a place where fan identity and athlete brand intersect.
More Projects
UX/UI Design
Dating App
Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.
UX/UI Design
Dating App
Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.
UX/UI Design
Dating App
Typematch is a personality-driven dating app that helps users find matches based on compatibility beyond appearance — combining swipe-based discovery with detailed filtering by personality type, interests, and relationship intent.
UX/UI Design
Tirus e-Learning
Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.
UX/UI Design
Tirus e-Learning
Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.
UX/UI Design
Tirus e-Learning
Tirus is a mobile e-learning platform that connects users with courses across creative, technical, and professional fields — from motion design to programming and finance — through a personalized, content-first discovery experience.
UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
One Tap Project
One Tap is a free-to-play competitive FPS where players battle as elite "agents" in intense 1v1 arena matches. The landing page introduces new players to the game's world through a bold, cinematic web experience that captures the tension and stakes of combat.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
ASOS Redesign
A personal redesign exploration of ASOS.com, the UK-based online fashion and cosmetics retailer selling 850+ brands to young adults worldwide — reimagining the homepage to balance heavy promotional content with clearer product discovery.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
UI Components V1
A curated collection of UI component explorations across fintech, analytics, admin, and communication interfaces — showcasing versatility in designing complex data visualizations, forms, and interactive elements across different product contexts.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
UX/UI Design
Polaris Dashboard
Polaris Dashboard is a sales and user analytics platform that gives businesses a real-time view of app and web performance — tracking sales trends, user growth, geographic distribution, and coupon usage across multiple channels.
New release
Preview